Startup 3: Week 4–App Hacking; Life Hacking

How I’m able to be productive as a millennial.

4 Weeks to Launch is an ongoing series about building passive income across multiple startups — a new startup every 4 weeks. Read the first post on 4 Weeks to Launch to get started, or subscribe for weekly updates. Startup #3 is Hotel Tonight for weeklong vacation rentals.

TL;DR

Key Updates

  • Bought domain, named app, wrote copy
  • Built startup #3 database/authentication on Azure
  • Updated blog design & post template

Key Learnings

  • Increase effectiveness: Plan your top 5 todos each week, Do 1/day. (read below)
  • Increase focus: Timeblock your week to focus the right thing at the right time. (read below)
  • Be specific in your “to dos”. Should be achievable in 25 minutes or less.

Last Week

Unfortunately I didn’t finish the app last week. Fortunately I made the rules and get to break them. I’m going into a 5th week to get Startup #3 done. Here’s the rundown of last week’s accomplishments:

  1. Picked a name (Extreme Vacation Deals)
  2. Bought a domain (extremevacationdeals.com)
  3. Wrote the copy for the app
  4. Built out basic pages for the app
  5. Setup the database and signin authentication
  6. Updated blog design & post template


This week we’re connecting the backend (storage/database) and frontend (design/interface). We’ll prep the submission process for the Play Store and App Store, hopefully to submit later this week.

I’ve also brought in a friend to help out with marketing. We’re working on a marketing strategy for 4WTL as well as each month’s project. Right now we’re still in the planning stages, but updates to come soon! Below are the other core things needed to finish Startup #3.

Extreme Vacation Deals Checklist:

  1. Connect frontend to database
  2. Build “confirm booking” views in app
  3. Add copy to app
  4. Submit app to app store
  5. Setup domain
  6. Setup help email address for domain

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Weekly Planning & Timeblocking

Every week I try to be more effective than the previous week. Despite this, I sometimes struggle with knowing what to do, when. There’s always a million things to do, but knowing where to start can feel impossible. Here are two simple things I do to help with the paralysis:

Plan your week. I started this habit in January and it has helped me be monumentally more effective. Each Monday write down everything you need to do. Pick 5 of those todos that are truly important. Only pick 5. I focus on todos that relate to longterm goals, are important to me personally, or cause me lots of stress. Prioritize the tasks 1 through 5. Now, each task needs to be done on the corresponding day: #1 Monday, #2 Tuesday, etc. Make sure that each task is bite sized! It should be doable in 25 minutes or less.

Timeblock your calendar. Map out your week so you know what to work on at any given time. You can do this with a Google Doc, spreadsheet, calendar, paper. The goal is to just map out what to do when, and focus. The blueprint of your week helps quiet the incessant list-making in my brain and forces me to get shit done! You can see my timeblocking calendar here. If you like this kind of stuff, I need beta users! See my PS note.

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